The Christmas Book Flood: Iceland’s Literature-Loving Holiday Tradition 2018

In Iceland, the most prevalent Christmas presents aren’t the most recent iProducts or kitchen devices. They’re books. Every year, Iceland praises what’s known as “Jólabókaflóðið:” the yearly Yule Book Flood.

The Christmas season is the Black Friday of the Icelandic distributing world—however it’s not just around one day. As indicated by Reader’s Digest, toward the start of November, every family in Iceland gets a duplicate of the Bokatidindi, the Iceland Publishers Association’s inventory of the considerable number of books that will be distributed that year, allowing occupants to select occasion books for their loved ones. September to November marks Icelandic distributers’ greatest season, and many move the dominant part of their yearly stock paving the way to Christmas. Indeed, even supermarkets end up real book retailers amid the Book Flood season.

The Jólabókaflóðið (pronouncedYO-la-bok-a-flothe) custom goes back to post-World War II monetary arrangements. Iceland isolated from Denmark in 1918, and didn’t turn into a completely self-governing republic until 1944. Amid the Great Depression, the nation made an unbending, mind boggling arrangement of import confinements, and its protectionist approaches proceeded after the war. High expansion and strict apportions on imported merchandise made it troublesome for Icelanders to get their hands on numerous items. The one imported item that was moderately simple to get? Paper. Subsequently, books turned into the country’s default blessing buy, despite everything they are, the greater part a century later.